The reasons in to why i have chosen to explain the conventions of a music video is because i think that this will help me with my overall outcome of my music video and guide through what aspects i need to achieve and include in my final outcome. Also this will give me a better understanding of the basis of music videos and the reasonings behind the some of the artists and producers ideas into creating certain videos. I also think that this will help know what i need to inlcude into making a successful video such as what props and costumes i need to include and what is going to help me portray the genre my music video is.
Plot
The first convention in which i have found is that i need to include a good plot to base my music video on, such as a breakup or a family arguement or a love story these are the typical types of scenarios you would expect to get in novels which links to reasons why many artists include a plot in there songs because the lyrics to songs are like they are telling stories so artists want to portray the story or journey through a visual journey to show there chosen audience a better idea of the lyrics meanings and the reasonings behind it.
camera shots/angles and editing
Another convention in which i have found is the use of camera angles and shots in music videos these are all used in different ways in certain music videos so they can be varied to what the artist wants to either follow the story behind the song or to follow the certain genre in which they are trying to put across to the audience. These shots can be anything from close ups mid-shots extreme close ups or long distance shots. All of these shots need to be quite quick and snappy i have noticed so in some ways it can go along with the beat or rhythm of a music video this helps the music video look more asthectically pleasing to the eye of the audience. With the type of modern technology we have these days the angles of diffferent shots can be shown in different ways and can be shown as being distorted or edited in a certain way to look as the genre of the music video such as the music video i have shown below where they have used an editing skill which makes it look like the screen is moving.
The use of mis-sen-scene
Mis-sen-scene is an important convention to a music video because it represents most of the music video because it makes up the background the setting and location for all music videos and makes them what they are different settings can be in places like a nightclub or in a street, in the woods typical places where you would expect certain music videos to be filmed. Mis-sen-scene also represents the genre of the vidoe by having certain lighting effects in the location or setting it is in which makes the whole effect to show the audience what the artist is trying to portray a good example of this is the music video by Paramore which is set in the woods and is from the film twilight Paramore have included clips from the film and included the same settings which is the woods and the lighting in the video is mainly dark which shows us that it is a gloomy and dark song or is showing us that the film is most likely going to be gloomy and mysterious.
Costumes/props/makeup/hair
All of these things are an important convention to all music videos because it represents the genre of every music video depending on the artist such as rock videos would be shown as being more grey and dark and eery colours which would make it seem more mysterious and the costumes for the people in the video would be gothic and dark and the makeup would be more black around the eyes and pale skin. For the camera angles it would have the singer being shown with the band and have shots from either up of from a worms eye view to make them seem more in power if it was representing a rock band as whereas a pop music video would be shown as being bright colourful and full of happy things and the people in the music video would be wearing bright makeup and have big hair. The type of shots that would mainly be shown in this is the location and there would be extreme close ups of the person who is singing and there would most likely be dancers, a good example of this would be katy perrys song california girls where the location is by the beach but is mainly animated and is a made up place with very bright colours and the artist who is singing in the video is wearing very bright and colourful things.
Conclusion
I think that this has helped me alot to understand the conventions of a music video and helped me understand the reasons behind why certain artists have different ideas and aspects on how to create a music video, i think that this has helped me alot to give me ideas for my overall music video in which i am going to plan. It has also showed which conventions are the most critical ones in which i have to stick to and ones that you can alter to make your own. I think this has also helped me to know which kind of camera shots i need to be taking in order to create the right atmosphere for my music video.
How i think this has helped for my music video is that i can see how well conventions are meant to fit in with the genre of music video that you are creating and how it makes the video what it is. I think that what i can take on board from this is that for my genre of romance i need to consider what that my chracters are in the right type of clothing for the genre and the background links in to the right story for the video and mixes in well with genre this will then hopefully mean that my music video is easy to watch for my audience and that they will be able to watch the video and be interested in what the video is trying to portray which is a break-up.
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