Where were the first music videos broadcast?
The first music videos to be made were by The Beatles called strawberry fields forever in 1967 and Bohemian Rhapsody by Queen in 1975. These videos were first broadcasted on MTV (music television video) which was first launched in 1981. MTV originally is an intialism of music television is an American cable television channel based in New York City. The original purpose of the channel was to play music videos guided by personalities known as video jockeys. In its early year MTV’s main target demographic were young adults, but todays MTV broadcasts are primarily aimed at adolescents and teenagers.
The Beatles - strawberry fields forever
Queen - Bohemian Rhapsody
What cinematography did they use?
In 1951 the first video tape recorder captured live images from television cameras by converting the cameras electrical impulses and saving the information on to a magnetic video tape. Video recorders were sold for $50,000 in 1956 and video tapes cost $300 per one hour-reel. However prices gradually dropped in 1971.
What was editing like?
Before the widespread non-linear editing systems, the initial editing of all films was done with a positive copy of the film negative called a film work print by physically cutting and pasting together pieces of film, using a splicer and threading the film on the machine with a viewer such as a moviola.
How have music videos changed?
music videos have changed alot over the years by how they are edited because these days you can add alot more special effects to videos such as artificial lighting.Also the way videos are edited these days is much quicker to do then how it would have been back in the 90s due to more advanced technology.
However on the other hand some music artists like bruno mars like to make there music videos seem more like how the were in the 70s or 80s which can be quite nostalgic too some audiences.
Like for example the editing in this video has been made to make the video seem more old and be more subtle by having the artist just playing on the piano so it makes the audience think about the music more then whats happening in the video.
So overall music videos have changed but then some music artist like to relate back to the 70s and 80s just to make realisation that the older style music videos are not out of date and that newer technology music videos havent ruled the music industry just yet.
My conclusion
To conclude i think that music videos have changed alot throughout the years by the much more advanced technology we have these days. Music videos are going to be continually evolving and becoming more futuristic but however some artists who have a different genre of music such as the one above will like to keep to having a more less futuristic music videos which will please to different audience's such as the one which i talked about above. How i think this has helped me with my ideas for my music video is that it has helped me see how much music videos can develop and what kind of approach i need to take for my genre of music video.
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